Oath
Year: 2022
BrandOpus Hatch 2022 – Shortlist
Sleep is the most fundamental need for the human body to function optimally. Inspired by the tradition of having a glass of milk before bed, Oath was created. Oath is nightcap with a fermented oat milk that has rich sources of vitamins and minerals and is infused with scientifically proven ingredients to give the consumer a good night’s rest, enabling them to genuinely feel and do their best.
Branding and packaging
Oath is oat milk with a promise: natural ingredients and support for better sleep. Featuring the "Everyman" in cozy, humorous scenes, it’s infused with melatonin, L-Tryptophan, and Ashwagandha for stress relief and restful nights.
Brand Awareness
Posters will be put around London to promote the brand with an emphasis on good quality sleep and reducing caffeine intake.
The brand’s Instagram will run both organic and promoted posts to increase visibility for the brand.
Point-of-purchase
As fermented oat milk requires refrigeration, a refrigerator will be set up in various supermarkets to promote the launch of the brand.