Flove Airways
Year: 2022
There is no better time to travel than now. Flove Airways was created to encourage travellers to skip the overthinking and book themselves a holiday spontaneously, after a long hiatus of air travel. In addition to conventional flight booking, Flove also features a blind booking system for the more adventurous travellers.
This was an industry practice brief, a collaboration between Foreign Policy Design and the Graphic Branding & Identity course at the London College of Communication.
This was an industry practice brief, a collaboration between Foreign Policy Design and the Graphic Branding & Identity course at the London College of Communication.
Branding
The branding of Flove was created to be expressive, experimental and free with movement, in contrast with existing airline companies who have extremely corporate style branding. The custom wordmark, visual elements and imagery are meant to communicate freedom and spontaneity.
Flove is the combination of two words:
fling noun; a short period of enjoyment or wild behaviour and
rove verb; travel constantly without a fixed destination; wander.
Flove is the combination of two words:
fling noun; a short period of enjoyment or wild behaviour and
rove verb; travel constantly without a fixed destination; wander.
Aircraft
The aircraft wing features a zoomed in version of the logo, with a colour combination on the aircraft body that captures the liveliness of the brand.
The aircraft wing features a zoomed in version of the logo, with a colour combination on the aircraft body that captures the liveliness of the brand.
Boarding pass
The boarding pass has been designed with a standard layout with some brand elements present without it being too distracting.
The boarding pass has been designed with a standard layout with some brand elements present without it being too distracting.
Care Kit
The kit will be distributed to passengers to allow them to feel safe in an era of airborne diseases. It includes hand sanitizer, alcohol wipes, surgical mask, snack and a sticker pack.
Applications of how the sticker can be used is shown. Travellers can choose to utilise the stickers for personal items, or choose to stick it on the walls of their destination country as a mark that they were there.
The kit will be distributed to passengers to allow them to feel safe in an era of airborne diseases. It includes hand sanitizer, alcohol wipes, surgical mask, snack and a sticker pack.
Applications of how the sticker can be used is shown. Travellers can choose to utilise the stickers for personal items, or choose to stick it on the walls of their destination country as a mark that they were there.