EPSON Website Revamp

I had the opportunity to art direct and execute a website refresh for Epson, where we crafted over 40 pages of prototypes, including product and solutions pages. This project deepened my understanding of UI design thinking principles, as we focused on creating a cohesive visual language that ensured every interaction was intuitive and responsive to the user.

Agency: Wunderman Thompson Singapore

︎Art direction, UI/UX Design
︎Figma

Rationale

The brief was to modernise the site and to give it a multinational corporation feel. We opted for a typography-led and editorial direction to give off a clean and modern look for the brand.