Alone Together


Year: 2021

Art direction
Packaging UI/UX design
Alone Together is a social campaign by Jellycat in hopes of making loneliness feel lighter for young people in a time of lockdowns.

Loneliness is a social issue that is difficult to get out of once an individual becomes fully isolated. Thus, prevention is key and this campaign encourages people to check in on the people around them. It also provides socialising opportunities for the isolated individual.



Branding

The branding of Flove was created to be expressive, experimental and free with movement, in contrast with existing airline companies who have extremely corporate style branding. The custom wordmark, visual elements and imagery are meant to communicate freedom and spontaneity.

Flove is the combination of two words:
fling noun; a short period of enjoyment or wild behaviour and 
rove verb; travel constantly without a fixed destination; wander.



Aircraft

The aircraft wing features a zoomed in version of the logo, with a colour combination on the aircraft body that captures the liveliness of the brand.


Boarding pass





designedwithlovebyshalom / All rights reserved.